Powerful and effective marketing communications is based on a "content value exchange” whereby organizations engage prospects, customers and influencers through relevant and purposeful content in exchange for their attention, engagement and patronage. At CSG, we leverage our deep understanding and network of influencers in the industries we serve to create, package, distribute and promote compelling and impactful content to and through influencers on behalf of our clients.
Learn more about how Communications Strategy Group's passion, track record and real-world experience can create targeted measurable content-based influencer relations campaigns, including PR, online PR, and social media, that tie directly to the overall marketing and strategic objectives of your organization.learn more learn more
In order to engage influencers and customers, intimate knowledge of your industry landscape is imperative. The CSG practice areas are composed of dedicated teams of people who are deeply knowledgeable and passionate about the industries they serve.
Compliance Environment Heating UpApril 20, 2014
“It's been a very interesting and somewhat unusual quarter,” said Pam Perdue, Continuity Controls’ EVP of regulatory insight and co-presenter at the April 10 webinar. “Yes, things are steadying a bit, but there is a lot of ground to make in the coming months.”
Utilizing data from the Banking Compliance Index the company uses to measure regulatory impact, Perdue noted a rise in key indicators driving the index. While the changes may not return credit unions and banks to the hectic compliance climate that characterized the first part of 2013, first-quarter 2014 increases show that a regulatory activity is once again gaining steam.
“The enforcement climate was warm during the end of last year, but now it's time to turn the dial back up to ‘hot,’” Perdue said.Read More »
Intel & Insights
Google survey tool makes market research easyApril 24, 2014
Need to conduct research without blowing your budget? Google might be able to help.
Having already drastically simplified online marketing and advertising with its Adsense and Adwords platforms, the company is now aiming to do the same thing for market research with its innovative Google Consumer Surveys.
Users build their surveys with a three-step creator tool on the Google Consumer Surveys site. Surveys can target a wide range of demographics — as broad as a sample of the general population or as targeted as 40-something women who live in Kansas. Users then write their questions, choose the allowed responses and designate a question format. Google offers multiple types of questions—multiple choice, image selection, open-ended—so surveys can ask about specific customer feedback or just broad market trends.
Google can launch the survey immediately through its network of online publishers. Sites will display the targeted ad based on a visitor’s browser history and other analytics whenever premium content is accessed. Users set a budget and pay Google for each survey answered, usually somewhere between 10 and 50 cents per response.
What’s more, Google also provides tools to help analyze the survey results. Users receive internal reports and analytics as well as data that can be exported to spreadsheet programs. An Insights option creates charts from the data.
The quick results, user-friendly design and relatively low price make Google Consumer Surveys a great option for companies with pressing market research questions and limited time or money.
Next Gen Public Relations LinkedIn Group
CSG has created a LinkedIn Group which will serve as a forum devoted to exchanging information and insights about the changing landscape of public relations and PR careers. Students, professionals, and academics are encouranged to join in the conversation.
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