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Powerful and effective marketing communications is based on a "content value exchange” whereby organizations engage prospects, customers and influencers through relevant and purposeful content in exchange for their attention, engagement and patronage. At CSG, we leverage our deep understanding and network of influencers in the industries we serve to create, package, distribute and promote compelling and impactful content to and through influencers on behalf of our clients. 

Learn more about how Communications Strategy Group's passion, track record and real-world experience can create targeted measurable content-based influencer relations campaigns, including PR, online PR, and social media, that tie directly to the overall marketing and strategic objectives of your organization.

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Our Practices

In order to engage influencers and customers, intimate knowledge of your industry landscape is imperative. The CSG practice areas are composed of dedicated teams of people who are deeply knowledgeable and passionate about the industries they serve.

Client News

Why IT Needs to Be Part of the Regulatory Compliance Debate

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Yesterday, Continuity Control received $10 million of funding. The funding round is significant because Continuity specifically provides technology for bank regulatory compliance. Continuity Control a few months back told Phil Ryan, my colleague here at Bank Innovation, that when regulators come to a community bank that utilizes Continuity Control, they are relieved because they know the bank’s regulatory compliance will be undertaken in a competent manner.

Intel & Insights

The Scales Still Tip Toward Wealthy Students at Top Colleges

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An education from a competitive college can often lead to more opportunities and higher career advancement. That’s why the results of a series of federal studies reporting that the number of students from low income families enrolled at elite schools remains small is concerning. According to the surveys and other similar studies, less than 15 percent of students from low income families are enrolled in the country’s top universities. It is true that the recruitment and enrollment of students is a complicated issue – and one that’s especially opaque in relation to poorer students and those who are racial minorities. This article from the New York Times, delves into some of the obstacles schools and students face, like the cost to schools of offering need-based financial aid (on average $1 million in endowment funds per student) and the rise of using merit aid to attract wealthier, top students. Other factors include getting students in these populations to apply, the focus on rankings (which are driven by high academic performance, ability to recruit top faculty as well as costly new facilities) and tight budgets.

But if education is going be the equalizer most Americans think it should be, instead of as Dr. Anthony Carnevale, director of Georgetown University’s Center on Education and the Workforce says in the article “a powerful force for reinforcing advantage and passing it on through generations,” then something has to give. 

CSG News

CSG Goes Global

CSG Goes Global

Communications Strategy Group is excited to offer its clients global reach with its membership in IPREX, an international network of  communications agencies with over 100 offices worldwide.