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Education

From start-ups to market leaders, innovative education organizations turn to Communications Strategy Group (CSG ®) to increase their visibility and connect to the meaningful conversations that will move their brands forward.

Since CSG’s inception more than a decade ago, the firm’s award-winning Education Practice has been helping clients reach and engage influencers, decision makers, and stakeholders across P-20 education. The Practice serves a diverse set of clients including colleges and universities, school districts, state departments of education, education associations, non-profits, and foundations, and companies that serve education institutions, teachers, faculty, students, and families.

CSG’s experienced education communications professionals combine deep industry expertise with established influencer relationships to successfully develop and execute strategies that achieve their clients’ goals and have a measureable impact. 

CSG’s Education Practice specializes in:

  • Creative Brand Building and Awareness Campaigns
  • Crisis Communications
  • Developing and Promoting Custom, Engaging, and Sharable Content
  • Event Production and Promotion
  • Go-to-Market Strategy and Product Launches, Particularly in EdTech
  • Integrated Communications Planning and Campaigns
  • Landscape Scans, Competitor Research, and Stakeholder Audits
  • Media and Influencer Relations, Including Media Tours
  • Network Development
  • Research Production and Promotion
  • Social Media Strategy and Management
  • Thought Leadership Campaigns

CLIENTS

  • Academic Impressions
  • Alma
  • Ashworth College
  • Association for Student Conduct Administration
  • Bryant & Stratton College
  • Carrington College
  • Colorado Department of Education
  • Colorado State University-Global Campus
  • EDUCAUSE
  • Ecotech Institute
  • EdisonLearning
  • EducationDynamics
  • Education Writers Association
  • Eduventures
  • eLearners.com
  • Engrade
  • ExamSoft
  • The GLOBE Program
  • Hawaii Pacific University
  • HelioCampus
  • HOPE Online Learning Academy Co-Op
  • INTO University Partnerships
  • Kickboard
  • The Learning Accelerator
  • Money Magazine
  • Navitas
  • panOpen
  • ProctorU
  • Ruffalo Noel Levitz
  • StudyAbroad.com
  • Three Ring
  • TIME For Kids
  • Tyton Partners (formerly Education Growth Advisors)
  • The Center for Teaching Quality
  • University of Nicosia
  • University Ventures
  • Varsity Tutors
  • Veritas Prep
  • Verus Global
Our Practices

Lindsey Read Senior Vice President: Education
o 720.726.5452
m 937.408.9321
lread@csg-pr.com
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Client News

Study Finds Inconclusive Results about Efficacy of Adaptive Learning

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Adam Newman, founder of the strategy consulting and investment banking firm Tyton Partners, said the “jury is still out” on adaptive learning. Like MOOC providers, he said, companies behind adaptive learning software also need time to experiment and adjust to find products and business models that work for them and their customers.

Intel & Insights

Preparation, Participation & Pondering: How to Maximize Conference Attendance

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By Liz Gossens, Senior Associate, Education Practice

Industry conferences are an incredible opportunity to become immersed in your field, learn about policy and best practices, and make valuable connections with colleagues and peers.

Conferences can also be exhausting, time consuming and generally overwhelming. Whether you’re preparing to attend your first major industry conference, or you’re a seasoned convention center veteran, taking the time to plan is a critical element for long-term success. These tips can help you make the most of your experience.

Preparation: Make a Plan

Planning your schedule in advance (while also being open to impromptu opportunities) will ensure that you’re able to maximize your time at the event. Laying out your schedule helps you get to the sessions you want to attend, as well as connect with speakers you’d like to meet. Having a plan also allows you to identify downtime, which can be used to network, check emails, or simply relax and digest all of the inspiring things you’ve just learned.

Most large-scale conferences publish their schedules online in the weeks leading up to the event, which makes it easy to create a personalized plan. Some conferences, like SXSWedu, have developed official apps that allow attendees plug in their schedules.

Additionally, if you can, check the attendee list and set some times to connect with people in your field. Some conferences have social networks that allow for searching by field and occupation, as well as direct outreach to targeted participants. Make a list of people you want to meet while you’re at the conference and start setting times to grab a cup of coffee at least two weeks in advance.

Participation: Talk. To. Everyone.

Even if the idea of “networking” gives you the jitters, it’s important to remember that everyone attending the conference has at least one thing in common: an interest in, or connection to the subject area.

These events are an incredible opportunity to make connections with folks who are involved in the industry in a variety of ways. Education conferences, for example, often involve policy makers, researchers and thought leaders, teachers and administrators, and sometimes even students. Be open to striking up a conversation with the person sitting next to you after a keynote, or someone who you might see in several different sessions. You never know who you will connect with, and these conversations can lead to a number of opportunities (not to mention friendships!).

If you exchange business cards with someone, take the time to write a little note of the conversation (on the backside if you can), to remind yourself later. You’re going to meet a lot of people and it can sometimes be difficult to keep track of everyone you’ve connected with and want to reconnect with, when you’re sorting through a stack of business cards after the event.

Ponder: Identify Action Items and Next Steps

You’ve spent a week immersed in content, energizing your passion for your field and making new contacts. It’s easy to get on the plane and promptly revert back to your regular work routine. Don’t fall into this trap! Use your time in the airport or on the plane ride to go back through your notes and identify action items.

Was there a speaker you were particularly interested in? Follow them on Twitter. Did a piece of research resonate with work you’re doing? Make a note to share it with your colleagues when you get back to the office. And don’t forget to sort through your business cards and connect with everyone on LinkedIn and other social media channels, as appropriate. Identify the folks you want to follow up with and put a reminder on your calendar to reach out in the next week.

Lastly, remember to have fun! Conferences are an opportunity to reinvigorate your passion for your field, and while you may be exhausted by the end, your attendance will be worthwhile with all of the knowledge and new connections you’ve gained. 

CSG News

CSG® Education Practice Wins Four Awards from PRSA Colorado

CSG® Education Practice Wins Four Awards from PRSA Colorado

At the Public Relations Society of America (PRSA) Colorado 2015 Gold Pick Awards ceremony on May 7, Communications Strategy Group's (CSG®) Education team brought home four prestigious Gold Pick awards.

The PRSA Colorado Gold Pick Awards celebrate the most original and innovative public relations programs in the state from the past year. The Education Practice had the honor of receiving awards in the media relations, social media and creative tactics categories—areas of specialty that the team performs for nonprofit and corporate clients in education every day. 

Gold Picks:

  • EDUCAUSE Annual Conference 2014 Media Relations 
  • EDUCAUSE Annual Conference 2014 Social Media 
  • Ecotech Institute “Ditch the Desk” Microsite
  • Galvanize Entrepreneur Magazine Contributor Column

Congratulations to all of this year’s PRSA Colorado Gold Pick Award winners—including the CSG® Health & Wellness Practice, which earned three awards!