CSG® Philosophy

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Engagement. Organizations gain a competitive advantage by leveraging and engaging with influencers and influential organizations, such as media, analysts, associations, nonprofits, politicians, customers, social media communities and bloggers. This form of engagement is what we define as influencer relations.

Influencer relations focuses on deeply understanding an industry and effectively communicating with the right people in the right places at the right time, often at the “point of need”. We find stakeholders who can have impact; establish an authentic voice among champions who can help spread your message; build and maintain channels of communication; and engage your prospective and existing clients and customers. We help you establish a clear path and approach to influencers, exponentially driving sustainable and profitable long‐term growth.

At the heart of influencer relations is a content value exchange. Organizations must consistently develop content that is compelling and relevant enough for prospects, customers and influencers to exchange their participation, engagement and patronage for the content. The key is to streamline and integrate the approach to content into a simple supply chain - the extraction/creation, packaging, distribution and promotion. At Communications Strategy Group (CSG®), we harness the intellectual capital, stories and assets of an organization and share it with the influencers who matter. 

Influencer relations is metrics-driven. It begins with an understanding of short-term and long-term objectives and translating those specific goals into measurable impact – lead generation, sales, improved SEO, increased web traffic, thought leadership and brand awareness.