Powerful and effective marketing communications is based on a "content value exchange” whereby organizations engage prospects, customers and influencers through relevant and purposeful content in exchange for their attention, engagement and patronage. At Communications Strategy Group (CSG®), we leverage our deep understanding and network of influencers in the industries we serve to create, package, distribute and promote compelling and impactful content to and through influencers on behalf of our clients.
Learn more about how CSG's passion, award-winning track record and real-world experience can create targeted measurable content-based influencer relations campaigns, including PR, online PR, and social media, that tie directly to the overall marketing and strategic objectives of your organization.learn more learn more
In order to engage influencers and customers, intimate knowledge of your industry landscape is imperative. Communications Strategy Group's practice areas are composed of dedicated teams of people who are deeply knowledgeable and passionate about the industries they serve.
Survey Roundup: The Dollars and Sense of Regulatory ReformsJuly 17, 2015
Banks’ Burden: compliance services firm Continuity’s Banking Compliance Index for the second quarter of 2015 found the average community financial institution spent more than $41,000 and 580 hours to comply with new regulations that took effect during that time.Read More »
Intel & Insights
Reason vs. Excuse: Why Aren't You Doing Content Marketing?July 20, 2015
Odds are you’ve heard the term “content marketing,” and with it, these five challenges as identified in a content marketing survey by CMI:
- and variety.
And, as a PR or marketing professional, when you’re presented with a challenge, you’re either going to find a reason to overcome or an excuse to ignore it. Well, here are five excuses to avoid content marketing and with each, a rebuttal and reason to stay in the content marketing game.
1. “There’s now way to know if what I’m doing is even working.”
Rebuttal: With content marketing, there is more data at your disposal than you would ever need. The secret is to know which data to use and to give it context. Don’t just check your blog posts’ views, comments and shares once, keep an eye on them for 30 days, 60 days and 90 days.
2. “There are no more good content marketing ideas.”
Rebuttal: If your content marketing ideas are feeling stale, take a look back at your recent content; is it all about you? Or your audience? The goal is meet your audience’s needs, so for your next content brainstorm, find out what problems need to be solved and what they’re passionate about.
3. “The budget is for a bunch of blog posts!”
Rebuttal: It’s important to keep in mind that content comes in all shapes and sizes—and can be done on a small or as large of a scale as your organization is prepared to handle. From intricate bylines with professional photography to engaging with folks on Twitter and sharing interesting articles on LinkedIn, content marketing can fit your budget.
4. “Publishing content continuously gets put on the back burner. We can go for weeks without publishing something new.“
Rebuttal: As you continue to drive traffic to your content marketing platforms (blogs, social media, etc.), if users are seeing old, stale content, they’re immediately going to leave. Take the (minimal!) extra time at the beginning of a month or quarter to draft an editorial calendar that keeps content on track and holds people responsible.
5. “We’re in a creativity rut!”
Rebuttal: If you’ve found yourself starved for new ideas, it’s time to shake things up. Do you always brainstorm with the same people? Bring in a few new folks to stir the pot. Check out your competition and see what their content is all about these days. Have a little fun and mix in memes and fun quizzes with your resource guides and educational information.Learn More »
CSG Purchases Van for Local Nonprofit
Since day one, Communications Strategy Group (CSG®) has had an emphasis on giving back. As our team continues to grow, we now have even more opportunities to support causes within our community. To address these opportunities, CSG just launched a philanthropy committee comprised of members from each practice. The committee meets once a week to discuss potential donations and volunteer opportunities for our team.
The committee particularly looks into supporting causes our employees are passionate about. CSG recently purchased a van for Foraged Feast, a local nonprofit that Education Practice team member Dany Rossman is involved in leading. The organization works with public spaces, private homes and local farms to collect food for shelters and other nonprofits that support the underserved.
When CSG learned Foraged Feast needed additional help transporting produce to those in need, we found a van to help the organization carry larger quantities of food across town. “Adding another vehicle increased our impact exponentially—it gives us the ability to collect an additional 40,000 extra pounds of produce a season,” Dany told CSG. “The extra market collection now puts food into the hands of an additional 266 people every day.”
Later this month, members of the CSG team will join Dany and Foraged Feast to harvest apples and pears in a nearby orchard and deliver them to the less fortunate.Read More »