Powerful and effective marketing communications is based on a "content value exchange” whereby organizations engage prospects, customers and influencers through relevant and purposeful content in exchange for their attention, engagement and patronage. At Communications Strategy Group (CSG®), we leverage our deep understanding and network of influencers in the industries we serve to create, package, distribute and promote compelling and impactful content to and through influencers on behalf of our clients.
Learn more about how CSG's passion, award-winning track record and real-world experience can create targeted measurable content-based influencer relations campaigns, including PR, online PR, and social media, that tie directly to the overall marketing and strategic objectives of your organization.learn more learn more
In order to engage influencers and customers, intimate knowledge of your industry landscape is imperative. Communications Strategy Group's practice areas are composed of dedicated teams of people who are deeply knowledgeable and passionate about the industries they serve.
What’s creating such a hot enforcement climate?August 4, 2015
According to the latest Banking Compliance Index statistics, more than 200 enforcement actions (EAs) were issued against financial institutions in the second quarter. That’s the highest level of EAs seen in the last 20 years. It’s also an 18 percent increase over the number of EAs issued in the first quarter.Read More »
Intel & Insights
Web Design 101: How to Attract (and Keep) Potential Students’ AttentionAugust 31, 2015
By Rebecca Howard / @reb_howard
You probably already know this, but the Internet is kind of a big deal. If someone is interested in learning more about a brand or organization, the first place they’ll likely go is online. But when it comes to creating an eye-catching website, a sleek design alone won’t impress anyone. It’s about usability and reaching the right audience. This rings true especially for colleges and universities.
In an article for The Chronicle of Higher Education, Eric Hoover outlined some key steps that any school should take when redesigning its website:
- Define a top, singular goal for the website and design around that goal. For colleges and universities, the goal is recruitment. This doesn’t mean that alumni engagement, resources for faculty, or any other content doesn’t have a place on the site; however, the website’s “prime real estate” should be targeted toward potential students.
- Know whom you’re talking to. When planning a redesign, pick one primary audience and think about what content would appeal to them. Create a persona for the type of applicant you hope to attract and create content that speaks to them.
- Test your website (as you can). Hoover highlights a variety of tests, including more advanced strategies such as eye scan mapping to see what content users focus on as they browse a webpage. While in-depth testing isn’t always feasible, even getting some feedback from a small group of users can be helpful in identifying the strengths and weaknesses of a website.
Why it Matters
A potential student’s first interaction with a school will likely be through the institution’s website. It’s crucial to make a good first impression, get them interested, and make it easy for them to find the content they are looking for so they are motivated to take the next step (e.g. set up a tour, ask for more information, apply to the school etc.). Redesigning a website takes a lot of time (and money), so it’s important to avoid rushing the process and get things right the first time.Learn More »
CSG Purchases Van for Local Nonprofit
Since day one, Communications Strategy Group (CSG®) has had an emphasis on giving back. As our team continues to grow, we now have even more opportunities to support causes within our community. To address these opportunities, CSG just launched a philanthropy committee comprised of members from each practice. The committee meets once a week to discuss potential donations and volunteer opportunities for our team.
The committee particularly looks into supporting causes our employees are passionate about. CSG recently purchased a van for Foraged Feast, a local nonprofit that Education Practice team member Dany Rossman is involved in leading. The organization works with public spaces, private homes and local farms to collect food for shelters and other nonprofits that support the underserved.
When CSG learned Foraged Feast needed additional help transporting produce to those in need, we found a van to help the organization carry larger quantities of food across town. “Adding another vehicle increased our impact exponentially—it gives us the ability to collect an additional 40,000 extra pounds of produce a season,” Dany told CSG. “The extra market collection now puts food into the hands of an additional 266 people every day.”
Later this month, members of the CSG team will join Dany and Foraged Feast to harvest apples and pears in a nearby orchard and deliver them to the less fortunate.Read More »