Powerful and effective marketing communications is based on a "content value exchange” whereby organizations engage prospects, customers and influencers through relevant and purposeful content in exchange for their attention, engagement and patronage. At Communications Strategy Group (CSG®), we leverage our deep understanding and network of influencers in the industries we serve to create, package, distribute and promote compelling and impactful content to and through influencers on behalf of our clients.
Learn more about how CSG's passion, track record and real-world experience can create targeted measurable content-based influencer relations campaigns, including PR, online PR, and social media, that tie directly to the overall marketing and strategic objectives of your organization.learn more learn more
In order to engage influencers and customers, intimate knowledge of your industry landscape is imperative. Communications Strategy Group's practice areas are composed of dedicated teams of people who are deeply knowledgeable and passionate about the industries they serve.
Do Colleges and Universities Really Teach Higher-Order Thinking?June 30, 2015
"In today’s fast-paced economy, employers need new hires who can fail fast, solve problems quickly, and learn continuously. At the core of these abilities are critical thinking and information literacy skills. But, after completing four years of college, one-third of all college students do not improve their complex reasoning or critical thinking skills. This gap in skills undermines the careers of these young people, stunting their professional growth and preventing them from leading productive and satisfying careers…From the perspective of employers like me, students are woefully unprepared for this reality,” writes Credo CEO Mike Sweet.Read More »
Intel & Insights
7 Things That Increase Your Email Open RateJune 30, 2015
By Corey Dahl/@CeeDahl
You spent hours crafting an email full of tips and news your customers would love—but only 5 percent of them actually read it.
Email is 40 times more effective than social media when it comes to customer acquisition, but click-through rates are notoriously low. The average open rate for emails ranges from 15 percent to 20 percent. The average click-through rate? It’s a dismal 3 percent.
You can dramatically improve those numbers, though, and the following tips can help:
- Write a great subject line. Use numbers whenever possible, induce curiosity, and keep it short. Don’t be afraid to A/B test your subject lines to find out what works best for your particular audience.
- Provide value. Your customers likely didn’t sign up for your emails in order to get a sales pitch. They’re looking for valuable content, and if you want their trust, you should give it to them, every time.
- Personalize. Develop a voice that’s unique to your brand and use it to speak authentically and honestly with your audience. Choose personal pronouns—like “I” and “you”—whenever possible.
- Listen. Give readers a way to contact you with questions and actively ask for their feedback.
- Keep it short. Your subscribers aren’t looking for a leisurely read. Say what you need to say in as few words as possible.
- Consider formatting. Is your newsletter overloaded with images? Can it be read on a variety of devices? Are the links obvious? How’s your font?
- Be consistent and honest. Set up a regular time and date for email delivery and stick to it. Do your links promise more information but then send readers to a sales page? They shouldn’t.
Your subscribers are interested in what you have to say—that’s the reason they signed up for your emails in the first place. If you say it in the right way, more and more of them will actually listen.Learn More »
CSG Purchases Van for Local Nonprofit
Since day one, Communications Strategy Group (CSG®) has had an emphasis on giving back. As our team continues to grow, we now have even more opportunities to support causes within our community. To address these opportunities, CSG just launched a philanthropy committee comprised of members from each practice. The committee meets once a week to discuss potential donations and volunteer opportunities for our team.
The committee particularly looks into supporting causes our employees are passionate about. CSG recently purchased a van for Foraged Feast, a local nonprofit that Education Practice team member Dany Rossman is involved in leading. The organization works with public spaces, private homes and local farms to collect food for shelters and other nonprofits that support the underserved.
When CSG learned Foraged Feast needed additional help transporting produce to those in need, we found a van to help the organization carry larger quantities of food across town. “Adding another vehicle increased our impact exponentially—it gives us the ability to collect an additional 40,000 extra pounds of produce a season,” Dany told CSG. “The extra market collection now puts food into the hands of an additional 266 people every day.”
Later this month, members of the CSG team will join Dany and Foraged Feast to harvest apples and pears in a nearby orchard and deliver them to the less fortunate.Read More »