Powerful and effective marketing communications is based on a "content value exchange” whereby organizations engage prospects, customers and influencers through relevant and purposeful content in exchange for their attention, engagement and patronage. At Communications Strategy Group (CSG®), we leverage our deep understanding and network of influencers in the industries we serve to create, package, distribute and promote compelling and impactful content to and through influencers on behalf of our clients.
Learn more about how CSG's passion, award-winning track record and real-world experience can create targeted measurable content-based influencer relations campaigns, including PR, online PR, and social media, that tie directly to the overall marketing and strategic objectives of your organization.learn more learn more
In order to engage influencers and customers, intimate knowledge of your industry landscape is imperative. Communications Strategy Group's practice areas are composed of dedicated teams of people who are deeply knowledgeable and passionate about the industries they serve.
What’s creating such a hot enforcement climate?August 4, 2015
According to the latest Banking Compliance Index statistics, more than 200 enforcement actions (EAs) were issued against financial institutions in the second quarter. That’s the highest level of EAs seen in the last 20 years. It’s also an 18 percent increase over the number of EAs issued in the first quarter.Read More »
Intel & Insights
Navigating Negative Waters in the Sea of Social MediaAugust 25, 2015
Negative comments are going to surface when you’re managing a brand’s social media presence. No matter the platform, social media gives customers a voice and for better of for worse, that voice is heard.
The very worst thing you could possibly do when approaching a heated conversation about a client’s brand is deleting negative comments. Instead, we prefer to diffuse tensions by addressing concerns in a calm, cool manner and asking the dissatisfied influencer to discuss their issues further, offline. That way, the rest of the brand’s social community observes that each voice is taken seriously and addressed, without allowing the discussion to get out of control while public facing.
Check out this infographic from Be Digital Giants for more tips on how to manage negative social media comments!Learn More »
CSG Purchases Van for Local Nonprofit
Since day one, Communications Strategy Group (CSG®) has had an emphasis on giving back. As our team continues to grow, we now have even more opportunities to support causes within our community. To address these opportunities, CSG just launched a philanthropy committee comprised of members from each practice. The committee meets once a week to discuss potential donations and volunteer opportunities for our team.
The committee particularly looks into supporting causes our employees are passionate about. CSG recently purchased a van for Foraged Feast, a local nonprofit that Education Practice team member Dany Rossman is involved in leading. The organization works with public spaces, private homes and local farms to collect food for shelters and other nonprofits that support the underserved.
When CSG learned Foraged Feast needed additional help transporting produce to those in need, we found a van to help the organization carry larger quantities of food across town. “Adding another vehicle increased our impact exponentially—it gives us the ability to collect an additional 40,000 extra pounds of produce a season,” Dany told CSG. “The extra market collection now puts food into the hands of an additional 266 people every day.”
Later this month, members of the CSG team will join Dany and Foraged Feast to harvest apples and pears in a nearby orchard and deliver them to the less fortunate.Read More »