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Powerful and effective marketing communications is based on a "content value exchange” whereby organizations engage prospects, customers and influencers through relevant and purposeful content in exchange for their attention, engagement and patronage. At Communications Strategy Group (CSG®), we leverage our deep understanding and network of influencers in the industries we serve to create, package, distribute and promote compelling and impactful content to and through influencers on behalf of our clients. 

Learn more about how CSG's passion, award-winning track record and real-world experience can create targeted measurable content-based influencer relations campaigns, including PR, online PR, and social media, that tie directly to the overall marketing and strategic objectives of your organization.

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Our Practices

In order to engage influencers and customers, intimate knowledge of your industry landscape is imperative. Communications Strategy Group's practice areas are composed of dedicated teams of people who are deeply knowledgeable and passionate about the industries they serve.

Client News

Unlocking Predictive Analytics to Improve Student Engagement and Retention

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"For years, student success data were like collector's items. The information was systematically curated, but locked away behind departmental and technological siloes — and going unused. This created a growing frustration among academic advisers, who could see the data but not apply it. They were handicapped both in terms of intervening with at-risk students at the time of need as well as in accessing the kind of predictive analytics that can identify potential academic or other problems. But 2015 was a turning point with notable shifts in how technologies are built to capture data, how campuses use data, and even the business activity in the data analytics space," writes Gates Bryant of Tyton Partners. 

Intel & Insights

#Education: Industry Best Practices for Using Social Media

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By Rebecca Howard / @reb_howard

For brands today, participating in social media is practically non-negotiable. The education industry is no exception. Colleges and universities must find creative ways to interact with prospective and current students to remain competitive. EdTech companies have to establish a strong presence to attract the tech-minded educators looking for the latest and greatest innovations. Associations and organizations need outlets to widely promote their research, events and advocacy initiatives.

But unlike mainstream commercial companies, education organizations can’t simply rely on funny cat pictures to garner engagement. Their audience is smart and, at times, skeptical of interacting with brands online.

Here are four best practices for making the most of your social media presence, while making a good impression in the education community.

1. Be a Thought Leader

Social media platforms are a great place to build thought leadership. For brands in the education industry—whether it’s a school, organization or product vendor—this is especially important in order to gain the trust and respect of a targeted audience. Sharing relevant news and articles on platforms like Facebook, Twitter and LinkedIn (with additional insight in the post for added value) shows followers that you understand the trends, issues and hot topics that relate to the people your product serves. Once you build a following based on that trust and respect, you can then use the platform to additionally share your own content and promote your product.

2. Quality Content is Key

Of course, one of the goals of engaging your audience on social media is to direct them to proprietary content, namely your organization’s website. But a user’s willingness to do so, or even follow you in the first place, relies on the quality of content that you produce and share. Blog posts should contain valuable information; YouTube video content should be informative and engaging; shared news articles should be timely and relevant. When you become a source of content that your audience enjoys and benefits from, consumers are more likely to become qualified leads.

3. Interact

It’s called “social” media for a reason. Each platform should be treated as a two-way street. It’s crucial to monitor and respond to comments and replies in a timely manner. Instead of just pushing content out on platforms like Twitter, respond to users who are also sharing valuable content, remember to retweet others and monitor @mentions regularly. Keep the comment section on your YouTube videos open (and respond when necessary). Like and reply to user comments on your Facebook page. These interactions strengthen the connection between you and your audience.

4. Expand your reach

There are many ways to extend the reach of your social content:

  • Use relevant hashtags on Twitter and Instagram to help your content find its way to new users.
  • @Mention reporters, news sources and organizations when you share their content on Twitter to increase the likelihood that other will share your post and/or follow you.
  • Tag other organizations’ pages in Facebook posts when sharing their content to increase the likelihood that their fans will also see your post.

However, it’s important to remember to do these things in moderation and with care. Limit hashtag usage to one to three per post. Be careful not to hijack a hashtag in an attempt to promote your product (ex. monitor and observe a teacher chat hashtag to see whether its appropriate for you to join the conversation). The educators, parents and prospective students who use social media tend to be more tech savvy, and they will judge you on how you present your brand online.

CSG News

Communications Strategy Group Expands to New York City

Communications Strategy Group Expands to New York City

Communications Strategy Group (CSG®), an award-winning strategic communications firm specializing in content-based influencer relations, has opened an office in New York City, extending its reach in delivering what public relations should be.

The new office, located in the city’s financial district, joins CSG’s existing offices in Washington, D.C., and Denver, where the company is headquartered. CSG has hired Ashley Frost as its first senior associate in New York and plans to recruit additional professionals in the coming months.

The firm works with clients to create a “content value exchange,” developing high-value content campaigns that drive prospects and customers to engage and nurture relationships with a brand around shared values. CSG’s professionals specialize in a single industry, developing a deep understanding of their field’s challenges and opportunities while building strong relationships with each sector’s most important influencers. 

Source: O'Dwyer's