Powerful and effective marketing communications is based on a "content value exchange” whereby organizations engage prospects, customers and influencers through relevant and purposeful content in exchange for their attention, engagement and patronage. At Communications Strategy Group (CSG®), we leverage our deep understanding and network of influencers in the industries we serve to create, package, distribute and promote compelling and impactful content to and through influencers on behalf of our clients.
Learn more about how CSG's passion, award-winning track record and real-world experience can create targeted measurable content-based influencer relations campaigns, including PR, online PR, and social media, that tie directly to the overall marketing and strategic objectives of your organization.learn more learn more
In order to engage influencers and customers, intimate knowledge of your industry landscape is imperative. Communications Strategy Group's practice areas are composed of dedicated teams of people who are deeply knowledgeable and passionate about the industries they serve.
Give Your Workforce a BoostNovember 18, 2015
Our organization, Elevations Credit Union, recently received the Malcolm Baldrige National Quality Award, the nation’s only presidential award for business performance excellence. In our pursuit of the award, we made several improvements that radically boosted employee engagement, satisfaction, and retention.Read More »
Intel & Insights
The PR Professional's Guide to Delegating: 6 Tips for SuccessNovember 23, 2015
Would you rather add a client project to your already full plate because you are afraid someone else might mess it up? If this rings a bell, you may need help learning how to better delegate tasks.
Here are six tips to help you hand off tasks and preserve your sanity.
1. Figure out what stops you from delegating. Are you scared of relinquishing control? Do you have trouble trusting someone else with the work? Identify what keeps you from delegating tasks to others so you can start to find solutions to the problem.
2. Identify tasks you can let go. Are some things taking up more room on your plate than others? Decide which tasks need to stay with you and which ones you can afford to give to someone else.
3. Choose the right person. You will feel better about handing off a writing project to someone you know is a great writer. Once you know the specifics of a project, pick someone who has worked on similar projects before and has confidence in the subject matter.
4. Delegate the outcome. Try not to dictate exactly how you need things to be done; rather, give a concrete idea of the expected outcome. When results are more important than the process, an individual can decide the manner by which he or she accomplishes the task.
5. Expect glitches. Any time more than one person is brought in on a project, miscommunication can occur at some point. Set realistic expectations and plan extra time for hiccups. Your future stress levels will thank you.
6. Set a finish line…and checkpoints. Outline a clear deadline so all parties involved have a sense of when the project needs to get done. Worried about a potential lack of communication between the starting point and finish date? Set up a few check-in meetings to make sure everyone is still on the same page.
In an industry where many of us rely on teamwork to accomplish client objectives, having the confidence to delegate tasks when necessary will do wonders for your productivity and morale.Learn More »
Communications Strategy Group Expands to New York City
Communications Strategy Group (CSG®), an award-winning strategic communications firm specializing in content-based influencer relations, has opened an office in New York City, extending its reach in delivering what public relations should be.
The new office, located in the city’s financial district, joins CSG’s existing offices in Washington, D.C., and Denver, where the company is headquartered. CSG has hired Ashley Frost as its first senior associate in New York and plans to recruit additional professionals in the coming months.
The firm works with clients to create a “content value exchange,” developing high-value content campaigns that drive prospects and customers to engage and nurture relationships with a brand around shared values. CSG’s professionals specialize in a single industry, developing a deep understanding of their field’s challenges and opportunities while building strong relationships with each sector’s most important influencers.Source: O'Dwyer's Read More »