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Powerful and effective marketing communications is based on a "content value exchange” whereby organizations engage prospects, customers and influencers through relevant and purposeful content in exchange for their attention, engagement and patronage. At CSG, we leverage our deep understanding and network of influencers in the industries we serve to create, package, distribute and promote compelling and impactful content to and through influencers on behalf of our clients. 

Learn more about how Communications Strategy Group's passion, track record and real-world experience can create targeted measurable content-based influencer relations campaigns, including PR, online PR, and social media, that tie directly to the overall marketing and strategic objectives of your organization.

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Our Practices

In order to engage influencers and customers, intimate knowledge of your industry landscape is imperative. The CSG practice areas are composed of dedicated teams of people who are deeply knowledgeable and passionate about the industries they serve.

Client News

Sacramento RN Says Nursing Not Just A Career, But A Lifestyle

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Liliana Velazquez, RN works as a labor and delivery nurse at the birthing center at Sutter Davis Hospital Birthing Center providing mother and baby care. In addition to doing what she loves, Velazquez said, her education has provided her the opportunity to advance her nursing skills that are in high demand. “I’m a single mom with two boys and can now support myself and my boys without any problems. After earning my RN degree, I tripled my income, have a flexible work schedule that allows more time with my children, and I feel free from financial worries. I’m living my dream! Earning my degree was the answer to all my prayers. The education I received at Carrington College gave me the opportunity to reach my dream job and work with top-notch medical professionals.”

Intel & Insights

Considering Creating an eBook? Read This

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By Kavitha Thimmaiah / @kavithat

The Content Marketing Institute recently published a set of tips for creating eBooks. The post covers all of the ways marketers and communicators can really make this content medium impactful for their audiences. eBooks – like other long-form content – can be time consuming, but when done well can be a powerful too for reaching new people, cultivating existing relationships and converting people already in the marketing pipeline.

This post is a realistic guide that’s great for people who are taking on their first eBook and provides some helpful reminders for even the most veteran of content creators. Tips include advice on:

  • How to define the tone and topic
  • Demonstrating the value of the eBook and getting people to “buy”
  • Why it’s important to avoid just converting a word doc to a PDF
  • Examples of creative formats
  • How to use the eBook to convert leads
  • Why creating an eBook isn’t enough (hint: you have to promote it too)
  • Identifying impactful metrics
  • How to get more miles out of the eBook

Why It Matters

eBooks are a great content vehicle for those of us working in or serving the education community. As a larger society we’re all craving useful, quality information so we can make better decisions – and that hankering to learn as much about a subject as possible before taking action is heightened in education. Trying to introduce teachers to your new edtech tool? You could create an eBook that takes a deep dive into the problem your tool addresses and help you build a relationship with those educators without being too promotional. Trying to reach prospective students who might be first generation college goers? An eBook with articles that addresses challenges they might face and includes resources on campus they can access can help show them that you’re invested in their success. Plus, really smart marketers and communicators know they can take parts of their eBooks and repurpose them on their blogs, social media profiles, drip marketing campaigns and other content channels. 

CSG News

CSG Purchases Van for Local Nonprofit

CSG Purchases Van for Local Nonprofit

Since day one, Communications Strategy Group (CSG) has had an emphasis on giving back. As our team continues to grow, we now have even more opportunities to support causes within our community. To address these opportunities, CSG just launched a philanthropy committee comprised of members from each practice. The committee meets once a week to discuss potential donations and volunteer opportunities for our team.

The committee particularly looks into supporting causes our employees are passionate about. CSG recently purchased a van for Foraged Feast, a local nonprofit that Education Practice team member Dany Rossman is involved in leading. The organization works with public spaces, private homes and local farms to collect food for shelters and other nonprofits that support the underserved.

When CSG learned Foraged Feast needed additional help transporting produce to those in need, we found a van to help the organization carry larger quantities of food across town. “Adding another vehicle increased our impact exponentially—it gives us the ability to collect an additional 40,000 extra pounds of produce a season,” Dany told CSG. “The extra market collection now puts food into the hands of an additional 266 people every day.”

Later this month, members of the CSG team will join Dany and Foraged Feast to harvest apples and pears in a nearby orchard and deliver them to the less fortunate.