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Powerful and effective marketing communications is based on a "content value exchange” whereby organizations engage prospects, customers and influencers through relevant and purposeful content in exchange for their attention, engagement and patronage. At CSG, we leverage our deep understanding and network of influencers in the industries we serve to create, package, distribute and promote compelling and impactful content to and through influencers on behalf of our clients. 

Learn more about how Communications Strategy Group's passion, track record and real-world experience can create targeted measurable content-based influencer relations campaigns, including PR, online PR, and social media, that tie directly to the overall marketing and strategic objectives of your organization.

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Our Practices

In order to engage influencers and customers, intimate knowledge of your industry landscape is imperative. The CSG practice areas are composed of dedicated teams of people who are deeply knowledgeable and passionate about the industries they serve.

Client News

4 Ways to Win Customers From the Megabanks

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According to The 2015 Consumer Banking Insights Study, commissioned by BancVue and conducted online by Harris Poll, 38% of consumers who don’t have a checking account with a community financial institution have thought about getting one, only 5% say they’re likely or very likely to do so in 2015.

So what will it take to get people to switch to a community bank or credit union? The data offer a few clues on what steps community financial institutions can take to attract new customers or members.

 

Intel & Insights

Content vs. Compliance: 5 Ways to Manage Conflicts

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By Corey Dahl/@CeeDahl

At South by Southwest a few weeks ago, Tara Meehan of Guardian Life Insurance and Ann Hynek of BlackRock sat down to talk about the best ways to create brand content without running afoul of compliance—a challenge commonly faced by anyone producing financial services content today.

Some of their best tips for easing the process: 

  1. Collaborate. At BlackRock, a compliance rep sits on the content team to guide efforts and issue quick approvals.
  2. Train. When content creators know what’s allowable, they won’t waste the compliance department’s time—and their own—on unusable content.
  3. Use technology. Both BlackRock and Guardian Life uses third-party monitoring services to archive their social media and blog posts in order to remain compliant. 
  4. Respect compliance’s time. Content teams should work to give their compliance department a heads-up on what’s coming their way, through regular updates and, when possible, editorial calendars.
  5. Don’t be afraid. Content creators can still push boundaries and address edgy subjects; they just need to get input from compliance first on the best ways to do so.

Compliance issues can often wreak havoc on well-laid content plans, but they don’t have to. When content creators take the time to work closely with their compliance departments, the result is valuable, engaging content that’s also legally sound.

CSG News

CSG Purchases Van for Local Nonprofit

CSG Purchases Van for Local Nonprofit

Since day one, Communications Strategy Group (CSG) has had an emphasis on giving back. As our team continues to grow, we now have even more opportunities to support causes within our community. To address these opportunities, CSG just launched a philanthropy committee comprised of members from each practice. The committee meets once a week to discuss potential donations and volunteer opportunities for our team.

The committee particularly looks into supporting causes our employees are passionate about. CSG recently purchased a van for Foraged Feast, a local nonprofit that Education Practice team member Dany Rossman is involved in leading. The organization works with public spaces, private homes and local farms to collect food for shelters and other nonprofits that support the underserved.

When CSG learned Foraged Feast needed additional help transporting produce to those in need, we found a van to help the organization carry larger quantities of food across town. “Adding another vehicle increased our impact exponentially—it gives us the ability to collect an additional 40,000 extra pounds of produce a season,” Dany told CSG. “The extra market collection now puts food into the hands of an additional 266 people every day.”

Later this month, members of the CSG team will join Dany and Foraged Feast to harvest apples and pears in a nearby orchard and deliver them to the less fortunate.