Powerful and effective marketing communications is based on a "content value exchange” whereby organizations engage prospects, customers and influencers through relevant and purposeful content in exchange for their attention, engagement and patronage. At CSG, we leverage our deep understanding and network of influencers in the industries we serve to create, package, distribute and promote compelling and impactful content to and through influencers on behalf of our clients.
Learn more about how Communications Strategy Group's passion, track record and real-world experience can create targeted measurable content-based influencer relations campaigns, including PR, online PR, and social media, that tie directly to the overall marketing and strategic objectives of your organization.learn more learn more
In order to engage influencers and customers, intimate knowledge of your industry landscape is imperative. The CSG practice areas are composed of dedicated teams of people who are deeply knowledgeable and passionate about the industries they serve.
4 Ways to Win Customers From the MegabanksApril 20, 2015
According to The 2015 Consumer Banking Insights Study, commissioned by BancVue and conducted online by Harris Poll, 38% of consumers who don’t have a checking account with a community financial institution have thought about getting one, only 5% say they’re likely or very likely to do so in 2015.
So what will it take to get people to switch to a community bank or credit union? The data offer a few clues on what steps community financial institutions can take to attract new customers or members.
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Intel & Insights
Tumblr is Helping Teens Boost Their Grades. Really.April 22, 2015
By Rebecca Howard / @reb_howard
Tumblr is a breeding ground for niche communities. From health and fitness enthusiasts (who use the tag #fitblr) to cult fandoms (e.g. Doctor Who, Sherlock, Harry Potter), to vegan foodies – if you have a highly specific hobby or interest, there’s probably a community of people talking about it on the popular blogging platform.
And according to a recent article from Medium’s pop-up publication, Bright, some students have started using the tag #studyblr to swap study tips, offer inspiration and support, and ultimately help each other improve their academic performance. The community is growing and, according to the article, teens who use the tag say that it has become a truly helpful tool and source for motivation.
Why it Matters
This is just one of many ways that social media is being used in education. The fact that teens are sharing and looking for educational resources on a social media website, which also features a seemingly unlimited supply of One Direction photosets, Supernatural .gifs and dad jokes, is encouraging in and of itself (not that there isn’t a time and a place for Harry Styles). But it’s also interesting from a content marketing perspective:
- Monitoring the tag gives insight to what resources, strategies and tools students find most effective.
- The tag gives education brands an active community to (respectfully) interact with.
It’s important to note that brands should be thoughtful about entering any online community, but especially one constructed by a generation that doesn’t love being advertised to. However, the Studyblr community could serve as a good place to share resources, how-to’s and other content that is genuinely beneficial to students.Learn More »
CSG Purchases Van for Local Nonprofit
Since day one, Communications Strategy Group (CSG) has had an emphasis on giving back. As our team continues to grow, we now have even more opportunities to support causes within our community. To address these opportunities, CSG just launched a philanthropy committee comprised of members from each practice. The committee meets once a week to discuss potential donations and volunteer opportunities for our team.
The committee particularly looks into supporting causes our employees are passionate about. CSG recently purchased a van for Foraged Feast, a local nonprofit that Education Practice team member Dany Rossman is involved in leading. The organization works with public spaces, private homes and local farms to collect food for shelters and other nonprofits that support the underserved.
When CSG learned Foraged Feast needed additional help transporting produce to those in need, we found a van to help the organization carry larger quantities of food across town. “Adding another vehicle increased our impact exponentially—it gives us the ability to collect an additional 40,000 extra pounds of produce a season,” Dany told CSG. “The extra market collection now puts food into the hands of an additional 266 people every day.”
Later this month, members of the CSG team will join Dany and Foraged Feast to harvest apples and pears in a nearby orchard and deliver them to the less fortunate.Read More »