Powerful and effective marketing communications is based on a "content value exchange” whereby organizations engage prospects, customers and influencers through relevant and purposeful content in exchange for their attention, engagement and patronage. At CSG, we leverage our deep understanding and network of influencers in the industries we serve to create, package, distribute and promote compelling and impactful content to and through influencers on behalf of our clients.
Learn more about how Communications Strategy Group's passion, track record and real-world experience can create targeted measurable content-based influencer relations campaigns, including PR, online PR, and social media, that tie directly to the overall marketing and strategic objectives of your organization.learn more learn more
In order to engage influencers and customers, intimate knowledge of your industry landscape is imperative. The CSG practice areas are composed of dedicated teams of people who are deeply knowledgeable and passionate about the industries they serve.
Why Small Firms Are Declaring War on Big BanksMarch 25, 2015
BancVue, based in Austin, Tex., aims to level the playing between community banks, credit unions and big institutions by providing banking products like free checking, money management platforms, rewards programs, customized marketing tools and web and mobile apps that smaller institutions might not otherwise be able to offer.
"Our goal is to arm those community banks and credits unions with resources to help them compete," said Keith Brannan, CMO of BancVue, which helps companies with advertising tactics through its Kasasa platform.Read More »
Intel & Insights
Are you digitally prepared for the media interview?March 25, 2015
We all know social media is a powerful force in today’s digital age, but we can’t forget that it’s also a powerful research tool. A new survey reveals that most journalists use social media to prepare for interviews. In fact, 80 percent investigate LinkedIn profiles, 70 percent turn to Twitter accounts and 64 percent use Facebook pages to gather personal information about the person they’ll be interviewing. If your profile isn’t properly updated, your reputation could suffer before the first question is even asked. Make sure your social profiles are updated and tell the story you want journalists to find!Learn More »
CSG Purchases Van for Local Nonprofit
Since day one, Communications Strategy Group (CSG) has had an emphasis on giving back. As our team continues to grow, we now have even more opportunities to support causes within our community. To address these opportunities, CSG just launched a philanthropy committee comprised of members from each practice. The committee meets once a week to discuss potential donations and volunteer opportunities for our team.
The committee particularly looks into supporting causes our employees are passionate about. CSG recently purchased a van for Foraged Feast, a local nonprofit that Education Practice team member Dany Rossman is involved in leading. The organization works with public spaces, private homes and local farms to collect food for shelters and other nonprofits that support the underserved.
When CSG learned Foraged Feast needed additional help transporting produce to those in need, we found a van to help the organization carry larger quantities of food across town. “Adding another vehicle increased our impact exponentially—it gives us the ability to collect an additional 40,000 extra pounds of produce a season,” Dany told CSG. “The extra market collection now puts food into the hands of an additional 266 people every day.”
Later this month, members of the CSG team will join Dany and Foraged Feast to harvest apples and pears in a nearby orchard and deliver them to the less fortunate.Read More »