Powerful and effective marketing communications is based on a "content value exchange” whereby organizations engage prospects, customers and influencers through relevant and purposeful content in exchange for their attention, engagement and patronage. At CSG, we leverage our deep understanding and network of influencers in the industries we serve to create, package, distribute and promote compelling and impactful content to and through influencers on behalf of our clients.
Learn more about how Communications Strategy Group's passion, track record and real-world experience can create targeted measurable content-based influencer relations campaigns, including PR, online PR, and social media, that tie directly to the overall marketing and strategic objectives of your organization.learn more learn more
In order to engage influencers and customers, intimate knowledge of your industry landscape is imperative. The CSG practice areas are composed of dedicated teams of people who are deeply knowledgeable and passionate about the industries they serve.
3 Ways to Avoid the Compliance CrackdownFebruary 6, 2015
- "Moving into 2015, regulators are making a strong enforcement push when it comes to non-compliant community banks. In 2014, for the second year in a row, regulators issued more than 600 enforcement actions (EAs) against financial institutions, according to the Banking Compliance IndexSM (BCI). As a result, financial institutions paid EA-related penalties of $4.6 billion last year.
- In 2014, for the second year in a row, regulators issued more than 600 enforcement actions (EAs) against financial institutions, according to the Banking Compliance IndexSM (BCI). As a result, financial institutions paid EA-related penalties of $4.6 billion last year.
Intel & Insights
Why Food Tourism Should be a Focus for DestinationsFebruary 25, 2015
Rather than an add-on to a destination’s story about attractions, culture and shopping … food and dining should become a more primary focus. Why? Because it’s one of the biggest travel drivers, and the largest travel spend in the United States. Food communicates a destination’s heritage, culture and history; but traveling to a destination specifically for food has only recently become a mainstream consumer trend. This growing trend is rising neck and neck with the constant social media sharing of culinary experiences via photos, travel and dining review sites and more. Food is big business… So what is your destination doing to promote it?Learn More »
CSG Purchases Van for Local Nonprofit
Since day one, Communications Strategy Group (CSG) has had an emphasis on giving back. As our team continues to grow, we now have even more opportunities to support causes within our community. To address these opportunities, CSG just launched a philanthropy committee comprised of members from each practice. The committee meets once a week to discuss potential donations and volunteer opportunities for our team.
The committee particularly looks into supporting causes our employees are passionate about. CSG recently purchased a van for Foraged Feast, a local nonprofit that Education Practice team member Dany Rossman is involved in leading. The organization works with public spaces, private homes and local farms to collect food for shelters and other nonprofits that support the underserved.
When CSG learned Foraged Feast needed additional help transporting produce to those in need, we found a van to help the organization carry larger quantities of food across town. “Adding another vehicle increased our impact exponentially—it gives us the ability to collect an additional 40,000 extra pounds of produce a season,” Dany told CSG. “The extra market collection now puts food into the hands of an additional 266 people every day.”
Later this month, members of the CSG team will join Dany and Foraged Feast to harvest apples and pears in a nearby orchard and deliver them to the less fortunate.Read More »