Powerful and effective marketing communications is based on a "content value exchange” whereby organizations engage prospects, customers and influencers through relevant and purposeful content in exchange for their attention, engagement and patronage. At CSG, we leverage our deep understanding and network of influencers in the industries we serve to create, package, distribute and promote compelling and impactful content to and through influencers on behalf of our clients.
Learn more about how Communications Strategy Group's passion, track record and real-world experience can create targeted measurable content-based influencer relations campaigns, including PR, online PR, and social media, that tie directly to the overall marketing and strategic objectives of your organization.learn more learn more
In order to engage influencers and customers, intimate knowledge of your industry landscape is imperative. The CSG practice areas are composed of dedicated teams of people who are deeply knowledgeable and passionate about the industries they serve.
What Obamacare means for your investment portfolioJuly 4, 2014
Some pharmaceutical giants like Merck, which makes drugs that treat widespread and chronic illnesses such as diabetes, asthma and heart disease, could also benefit from rising demand as more people gain insurance and fill prescriptions. But Andy Acker, who manages $2 billion in assets through the Janus Global Life Sciences Fund, which is up 46 percent over the past year, says the most interesting names in the drug universe are doing well for reasons that have little to do with Obamacare: They’re excelling because they’re creating treatments that are more efficient and come with fewer side effects than earlier remedies. “We have seen an acceleration in innovation,” Acker says.Read More »
Intel & Insights
Learning to Play an Instrument May Affect Academic Performance
An increasing body of research shows that learning to play a musical instrument may have an impact on other abilities, and possibly, academic success for students.
A recent article on the CommonHealth blog, highlights this growing area of study – music neuroscience. Numerous studies have found links between participating in music education and the development of skills such as speech perception, the ability to understand emotions in the voice and the ability to handle multiple tasks simultaneously.
The blog reports that one research study, conducted by Nadine Gaab at Boston Children’s Hospital, delineated a connection in both adults and children between learning to play a musical instrument and improved problem-solving, the ability to switch between tasks and to focus – skills that could possibly result in better academic performance.
The potential connection between music and learning has influenced some educators to shape curricula around arts education. The blog cited the Conservatory Lab Charter School in Boston as an example, where every student at the school receives music instruction.
Diana Lam, the head of the school, told the blog that since they started implementing their music program and project-based learning, the school’s test scores have increased significantly.
According to the article, funding for music neuroscience research is still fairly scarce, but the growth in this area of study is likely to spur more discussion of arts education in schools.Learn More »
CSG Goes Global
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Communications Strategy Group is excited to offer its clients global reach with its membership in IPREX, an international network of communications agencies with over 100 offices worldwide.