Powerful and effective marketing communications is based on a "content value exchange” whereby organizations engage prospects, customers and influencers through relevant and purposeful content in exchange for their attention, engagement and patronage. At CSG, we leverage our deep understanding and network of influencers in the industries we serve to create, package, distribute and promote compelling and impactful content to and through influencers on behalf of our clients.
Learn more about how Communications Strategy Group's passion, track record and real-world experience can create targeted measurable content-based influencer relations campaigns, including PR, online PR, and social media, that tie directly to the overall marketing and strategic objectives of your organization.learn more learn more
In order to engage influencers and customers, intimate knowledge of your industry landscape is imperative. The CSG practice areas are composed of dedicated teams of people who are deeply knowledgeable and passionate about the industries they serve.
Janus' Kozlowski seeks stocks immune to market malaiseAugust 7, 2014
Concerned that trends in the economy may not help stock prices much, Janus Capital Group's Dan Kozlowski is looking for companies that can help themselves.
As manager of the $4.2 billion Janus Contrarian Fund, Kozlowski has posted strong returns by buying companies that take transformative steps, like changing executives or going through mergers to get an edge in a slow-growth era.
"When the economy is not growing the top line, companies have to be creative,” Kozlowski said in a recent interview.Read More »
Intel & Insights
How Does the Public Feel About the Common Core? No One Seems to Know
The roll out of the Common Core standards has faced its share of challenges and opposition. But how does the public really feel about the Common Core? According to a recent story from NPR, it depends on the poll.
Two recent polls on the subject yielded significantly different results; a poll produced by Gallup and Phi Delta Kappa (PDK) found only 33 percent of the public support the Common Core; another poll from Education Next reported a support rate of 53 percent.
According to NPR, these results may be due to the wording of poll questions – supporting the argument that misinformation and poor messaging are partially responsible for the backlash against the Common Core.
What’s the key takeaway here? As the conversation around the Common Core standards continues, research results need to be looked at more critically when gauging public opinion.Learn More »
CSG Goes Global
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Communications Strategy Group is excited to offer its clients global reach with its membership in IPREX, an international network of communications agencies with over 100 offices worldwide.